ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 500G Attributes_Detangling more balanced feel without weighing

more balanced feel without weighing the hair down

enhancing colour longevity

Improves softness and detangling

Frizz Control with Lightweight Smoothing Support

ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 500G Attributes_Detangling more balanced feel without weighingClean Lift with Controlled Neutralisation Blondego Pure Light Blue Powder delivers consistent, controlled lightening while helping counteract unwanted warm tones during the lift process. The blue toned formula supports cleaner blonde results by refining underlying warmth, allowing for more balanced, even outcomes. Ideal for professional lightening services, it maintains fibre integrity while providing reliable performance across a range of techniques.